We are your one stop shop for rich media; from the conception of the project, to the photography, to your website intigration. We make the process quick and easy.
Why Rich Media and Photography
Does your site fully utilize rich media? In a recent survey "respondents were asked how much deployed tactics [such as text descriptions, pictures or videos] have impacted their conversions; and interestingly, personalization features rank the highest in conversion impact at over 50 percent...with rich media/merchandising features having the overall highest impact" (Adobe Scene 7 2010 Survey: Customer Experience in the New Decade, February 2010).
Rated Features Desired by Online Customers
"Consumers are drawn to a visually-rich experience. Gone are the days when some well scripted prose and a flat shot of a product could close a sale. Now, shoppers need to feel like they are getting an 'in-store' experience when they’re 'browsing' online.
"High-quality, large images, with zoom, spin, and color options emulate the 'touch-and-feel' experience of shopping in-store, while the use of video can show products in real use, simulating a 'knowledgeable' in-store clerk’s live demonstrations" (Adobe Scene7 Viewer Study: What Shoppers want, January 2010).
Ascent offers what shoppers want. We customize the features you request to best advertise a 'hands-on experience' with your product.
Online customers have rated the categories in which a rich media experience is beneficial. Not suprising, almost every retail category benefits drastically by rich media.
Rich Media Value by Category According to Online Customers
Why Rich Media and Photography
"Last year, customers nationwide spent $19 billion online on apparel and accessories" (New York Times, A Look That's Worth a Million Hits, Dec 2 2010).
Adobe states that 73 percent of consumers spend more than 16 hours a week online. 94 percent had researched products within the past three months. 99 percent had purchased products online within the past three months (Adobe Scene7 Viewer Study: What Shoppers want, January 2010). And that percentage is rising. Business is moving online.
